The Witch Doctor is in...

The shadowy world of Search Engine Optimization needs to be navigated properly to achieve your desired results.  Using a Search Engine Optimization Company to help you increase your rankings in searches for products or services you offer can pay big dividends. Maximizing your visibility on the internet can be achieved through the use of key word optimization and other processes your Search Engine Optimization Company can do economically for you.

Unless you are well versed in the process and have a great deal of experience in coding and web development you should look for a company that specializes in Search Engine Optimization.  Many web marketing companies will offer you an array of services including RSS feeds, blogs for business, forums, news releases, social bookmarking and other ways to help increase your website traffic.

Spiders are little automated programs that search for particular words (key words) that a person is searching for.  For example, if you are looking for Lexan water bottles, you could type in Lexan by itself and get a number of entries that may not get you what you want.  If you type in the whole phrase (Lexan water bottle) you will get a more targeted result that would narrow the list even further.

A Search Engine Optimization Company will use their technology to make sure that your content is indexed by these spiders to move you up on the list of search results. Search engine optimization will move you ahead of your competition for certain listings.  As you move up more people will access your site and more revenue will result.  There are three levels of search engine optimization.  The first is an automated system that submits to thousands of sites but actually returns few good results. 

Another method is to use what are called doorway pages generate results.  This can produce good results but the major search engines usually will cancel the rankings in a few months.  The best way is the most costly way and it involves analyzing your site’s content to optimize it for search and to structure it to allow the use of specific key words. This along with forum, blog and article laced backlinks to your website will increase your search ranking. By doing this you’re Search Engine Optimization Company will easily pay for itself in increased traffic and sales. I hope this has been helpful and informative. 

Have you taken advantage of what blogging can do for your business?

Blog For Business

There are many ways to blog or get the word out about your business, the services you provide or products you supply.  Many businesses use blogs to keep people up to date on what is happening in as close to real time as the bloggers allow.  The frequency that your readers expect will determine how often you need to create new blog entries to make sure that your followers are increasing and actually accessing the information.  This is especially true if you blog for business.

You can hire a professional service to blog for your business or you can try to do it yourself.  But let’s face who has time to blog on their own. If you do, then you need help. You should be providing clients with service or products, not writing.  Most programs available to the individual are easy to use but the actual time necessary to create the blog is more than most people in business have to spend away from the daily efforts at keeping the business afloat and money coming in.  A blog for business can be a lucrative way of attracting new customers and keeping existing customers on board. That’s why you need a professional.

Here are a couple of very important factors in using a blog for business to increase interest in your website.  A blog is defined as a web page of short informative articles that are updated on a frequent basis.  Blogs can be used for employee or customer communication to help share product or service knowledge.  Hiring a web marketing company to handle your blog for business can be very cost effective and dramatically increase the number of customers and the amount they spend with your company.

If you have some original content that you want added to the blog you can have your web marketing company put it in for you and save you the time in learning the blogging software.  Some other keys to blogs are links that will take the reader to other parts of your site that they might not normally access.  By providing links you are adding value to the reader of the blog.

You can even have your web marketing company monitor what is being said about your company in other blogs on the web.  This can help you create even more content to help satisfy your blog reading customers.  Using a blog for business is a savvy way for today’s entrepreneurs to stay on the cutting edge of technology to take better advantage of what is available from web marketing companies. I hope this is helpful and educational to everyone. 

How Article Marketing Services can benefit your business

Article Marketing Services

Article Marketing Services refers to using a third party to prepare the content for your website. It is extremely important to find a company that can offer you well written articles on the subjects that are important to helping drive traffic to your website. If you have a site that offers cleaning services you want a company that understands the difference between carpet and upholstery cleaning and the difference between maintenance cleaning and disaster recovery.

There are several key areas that need to be addressed and to keep in mind when deciding on a company to hire for article marketing services. You will need to ask them for samples in your particular content area or if they have not written much in your area of expertise, they should at least offer you samples of similar industries or complexity. A good article marketing service will have a multitude of free reprint articles for the end consumer to use as they see fit.

Providing fresh content to a website is an easy way to add value to the customer’s experience and keep them on your pages longer. If you have ever wanted to add a blog to your site, offer a newsletter or augment your product and service offerings hiring the services of an article marketing service is the best first step you can make. You can add articles as content directly to your website, as an addition to your blog or even in the form of a newsletter that you send out weekly or monthly with specials to bring your email subscribers back to the site to spend more money.

By adding additional content to your website with key words designed to help you get your website noticed you can move your site up in the rankings on all major search engines. Making sure that the content you are purchasing is original is a key to your success. Any articles you purchase should be able to pass through any of the plagiarism checking services online like Copyscape. Ask your article marketing service how their content is checked for originality.

Another consideration is originality and the style of writing. The writing style should be easy for the average reader to get through without a great deal of technical terms that need to be explained. Originality speaks to the plagiarism mentioned in the previous paragraph, but is also very important so that the articles do not sound the same every week.

I hope this information is helpful and educational in getting you results with your website. Feel free to contact me personally.

What is SEO?

SEO can make the content of your web pages more relevant, more attractive, and easier for the search engines and their spiders or web crawlers to find your site for the keywords or phases you want your website to be found for.

What exactly does SEO do? It is the process of fine tuning an individual website, so that they can be discovered, analyzed, and then indexed by various search engines. The better the SEO techniques, that fit what the algorithms of a particular search engine is looking for, the better that website ranks.

Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation.

This situation could apply to your website. And it most likely does unless you have a professional SEO company helping you. Your everyday web guy or IT doesn’t have a chance in today’s world. Plus is it really worth paying some guy some huge amount to do it “In house”? The answer is “NO”

Can potential customers locate your current web site easily? Traffic to your website could be good under certain key words however are these click throughs’ converting into clients or are most of them Lookie Lou’s. Real potential customers might not even know that your site exists. Is your website on the first page and even better are you #1.

Remember, we are talking about the Natural & Organic section. This is where most people go. If you think that you are at the top of the search engine in a “Sponsored Link” or “Pay Per Click” you are really missing out on the big money. On the average the Natural/ Organic section gets 10 times and sometimes 50 to 100 times more click throughs then the sponsored links or pay per click.

Here’s how the traffic to the first page breaks down. Approx. 40% of all people do business or click to the website that is #1 natural /organically. #2 gets 20%, #3 gets 10% and the rest on page one get 3% to 5% Almost no one goes to the second page.

So how about those search engines that everyone uses? Potential customers will type a word or two into the box, hit ’Enter’, and immediately find a listing for your company’s web site. One more click and you have another visitor. Search engines sure are great, aren’t they?

Yes, they certainly are great, and the ’type-and-click’ scenario above does happen. More often than not, however, it doesn’t happen without a little work. Search Engine Optimization is that work.

SO YOU THINK YOU HAVE A FLASHY WEBSITE

Words Speak Louder Than Animated Action

I'm sure you've heard the saying, "a picture is worth a thousand words". Maybe that's true to a human being. But to a search engine, using current technology, a picture is useless for determining what the site is about.

Your home page is an extremely important page on your site. It should tell people what your site is all about. If your home page has nothing but a Flash splash screen with some fancy animation and or you use a "Enter Site" to get to your website you are only hurting your website.

Ask yourself what the search engines will index in such a case. Chances are that your home page will probably only rank for "enter site" and "flash intro page" since those are the only words on the page many search engines can pick up. In fact, since there are so many sites with those words, you may not even rank for them (not that you'll want to).

Text content that can be indexed is also vital. The search engine cannot know intuitively what your website is about if it doesn't have words to index. Embedding text inside Flash content and expecting search engines to be able to recognize them is a risky business - Google may be able to read some types of text, or it may not. The other search engines probably won't be able to even extract anything.

Get rid of the Flash splash screen for your home page if you have one, and replace it with a normal web page. Not only will your site rank better, it will also look more professional. Restrict your use of Flash to things that really need Flash, like interactive online games and videos, and not pages that you want indexed.

I hope this has been helpful in making changes to your website. I am more then happy to give all the readers a free targeted market analysis of their website and their competition. I believe in the facts and will show you statistics not some chance or guessing game. That’s why I guarantee my work. You have enough to do to run your business. You are a professional in your field. Leave the Search Engine Optimizing to a professional and reap the benefits. The R.O.I. for having your website found at the top of Google and the other Search Engines (which by the way there are hundreds) is rewarding. You just have to be able to get there.

Eric Dean

eric.dean@pepperbottletechnologies.com

949-228-4557

Getting Your Phone to Ring

In todays market it is so important to make contact with a potential customer.

If you have a website or have done a "Pay Per Click" or Sponsored Link and seen then there are a lot of people going to your site or your getting charged for a lot of clicks however you are not getting potential customers calling you or coming into your shop.

With Clicks to Calls your business gets found in Natural/Organic Results on ALL the major Search Engines of Local Search. Hitwise reports that 76.7% of Google users use natural search results and not paid or sponsored links and that the top ten positions in Search Results receive 78% more traffic than those in positions 11 – 30.

When a customer clicks on your listing, they access a Business Profile that has detailed information about YOUR business, like hours of operation, specialties, payment methods. The page is designed for top ranking and provides lots of “Calls to Action” …for you that means calls.

When a customer locates your business and reads your profile, they already understand where your located and what type of services you provide. this gets them motivated and serious about doing business with you. They are all ready to do business with you, all it takes is a phone call.

Another benefit is that you don’t have to big budget, bid, or compete with other companies with a bigger advertising budget. Our new Performance Based Internet Marketing is a great way for businesses to compete in Internet Marketing or Online Advertising with little risk. Customers pay a small one time set up fee and then ONLY when the phone rings.

Each business receives a Call Tracking Number (with lots of great features) that sends calls directly to the business owner. No third party, no competition. The customer searches, clicks and then calls the business directly. All calls are tracked and recorded, allowing small businesses to review call volume, return missed or abandoned call and even listen to each call via our exclusive Quick Glance Dashboard.

I have found this service very beneficial to the business owners. Do yourself and your business a favor call today and find out how this Pay Per Call program can benefit your business.

I hope this has helped you and can benefit your business.

Pick up the phone and call today.

Eric Dean

951-972-8011

Why does local search engine optimization differ from the normal method of SEO?

There is a huge difference between having a website and having an optimized website. I use the analogy; You can buy a beautiful chandelier however as long as that chandelier is in the box no one will ever see it. You need a professional to install it where it can be seen by all who come to your house.

Here is something else most business owners don’t understand. Each and every business has an Internet Business Profile (Customer Connection Page) on Google, Yahoo, Bing and other search engines. This is NOT your website and unless you or some Optimization Company has linked your website to your Internet Business Profile customers that find your profile won’t find your website.

If you are a local business then Local Search Engine Optimization is the best method of optimization for your business. Local SEO takes advantage of having information on your Internet Business Profile (Customer Connection Page) and linking that to your website. Making sure that it is found on the front page of these search engines in EACH city your service is the work of a professional.

Local Search Expert - Front Page Placement

The most effective and affordable Internet Marketing Campaign designed to expand your reach. With a Multi-City Package businesses can reach out to customers searching for them in all the areas they service. Being your Local Search Expert showing small business owners how they can get found on the front page placement.

All three of the major search engines have reported that 95% of traffic came from first page results. That should make us all take notice. If you haven’t taken search seriously you better make time to do so. Don’t think you can do it yourself and get positive results because you think you know the internet. I do not paint my house or do window replacements myself. I leave it to the professionals. Vis Versa, the internet is a tricky character. Leave it to the professionals to get you found on the front pages of Google and other Search Engines.

The front page of Google and the other search Engines are prime real estate for every successful business today. Unfortunately it is first come first serve for most companies today. Are you sitting around waiting to see what happens? Not a smart move. There are very few companies that can actually put your business on the front page and keep your there. I have a very successful service that is very affordable in listing your business on the front page in each and every city that your business serves. Take the time to contact me and allow me to show you what I can do for your business today.

Eric Dean

Your Local Search Expert

951-972-8011

LOCAL SEARCH EXPERT on LOCAL SEO

Local Search Expert on Local SEO

Today getting your business found on the Internet and more importantly where people look most, Google and other Search Engines is more important then ever. There are so many companies out there talking about Local SEO-Search Engine Optimization it can make your head spin. Then there are those that tell you, the business owner that you can do it yourself. Wow, where have I heard that before. You can do your own plumbing, electrical work, lay a concrete driveway or do your own dentistry. Let's face though it unless you do these things for a living you are probably going to mess it up and then have to get a professional to do it for you and most importantly do it right. So what is so different about Local SEO for your business. Leave it to the professionals.

Now if you don't have a website? What are you going to Local SEO?

There a few different options. There is your Business Profile or Local Listing this is located next to the map section. You should build yourself a Business Profile by going to http://Google.com/local/add If you don't have a Google account sign up for one. If you do have one, sign in and Click "Add New Business" follow the directions and make sure you add lots of content and services that you provide. It's easy and it's free. This will get your business listed next to the map in the city in which you are located.

Wait, I don't have a website and I work in multiple cities not just one.

What do I do then?

I am glad you asked this. I have worked for a company that specializes in just such a situation. We have the ability to use the power of our website to build you a Customer Connection Page that has all the information about your business, the services your business provides, phone numbers, locations served, types of payment accepted, they can e mail or text you and best of all we track all the calls and messages you receive. We put a pre-made video with your name and number on this page as well as we submit them to Youtube.com and Yahoo Video. All of this can be done rather inexpensively and with no contracts simply month to month.

So what are you waiting for?

Give your business the added boost it needs. Get Found where customers and clients look most today. Make your business grow in today's economy.

Your Local Search Expert,

Eric Dean
800-285-0484 x 7064
949-228-4557

Local Search Expert - Eric Dean

Local Search Expert, Eric Dean. I have worked very hard and long hours since my return to work in January. For those of you who didn't know that I ended up in the hospital back in November. I had gone through a few bouts of the flu, not sure if it was the H1N1 however the end result was it shut down my pancreas causing me to become Diabetic. I went into Diabetic Ketoacidosis. My blood sugar level was 804. I was in a coma for a day and a half. I almost died. Here it is February 2010 and I am back at work for about a month. They told me it would be a million in one chance that I would ever be non-Diabetic or off all meds. I am completely off of Insulin and all medications. I am truly blessed and give all the glory to God.

Now I would like to talk about the importance of getting your business found on the front pages of Google and all the other Search Engines today. This is prime real estate. Very similar to what the phone book was 10 years ago. The business that had the first full page ad under the service you provide gets the most phone calls, period. Today people use the Internet and the search engines to find what they are looking for. Let's face it we have computers at home, work and even on our phones that track where we are and give us suggestions that are location specific. Internet Marketing of your small business could not be more important then right now. Small Business Marketing is the way of the future for your business.

I have been helping businesses that service a specific area or certain cities, getting them found and driving new customers to them even in this economy. People are still spending money especially on the necessities, like when the plumbing backs up or finding a Urgent Care Office in a unfamiliar area.

I have done all types of Internet Marketing, SEO of one's website, Pay Per Click Campaigns in the Sponsored Links, Local Maps and Natural/Organic Listings of the first page. The latter has been the most effective mainly because it gives more information then the rest and also allows me to build a Customer Connection Page for businesses without a website to get found. It also puts their business on the front pages of the most powerful search engines in the world in each and every city they service or do business in.

I would recommend that all businesses have a website and have it optimized, get a local listing on the map in the city they operate out of and get the maximum exposure by having there business listed in the Natural/Organic Section in each and every city you service.

I hope this will help you understand where your business needs to be to succeed today. Referrals are nice however you need to have the exposure that the Internet give you locally in your area. Until next time I am always available to discuss your individual business needs.

God Bless

Eric Dean

800.285.0484 x 7064

949.228.4557 cell

Add me to your Twitter: elocal_eric

Linked In: http://www.linkedin.com/in/localsearchexpert