What Are You Doing As A Business Owner To Get New Customers?
Today more than ever you as a business owner have to be able, and ready to move with today's market. The potential customer is turning to the Internet today more then ever. They have a computer at home, at work, even our cars and cell phones that provide a quick and accurate list of businesses. These local list of businesses are not ranked based off of a companies website or how well it is optimized. In fact, these lists are complied of business profiles.
What is a business profile you ask? This a your businesses digital business card online. Almost every business has one. It has your business name, address, phone number and a link to your website if you have one. It also opens up to a business profile page. This has all the info listed above and more. It tells a customer what you do and the areas you service. It also gives customers a place to write a review about your business and the service you provided. I wrote about customer reviews in my previous blog.
As for websites, many of today's small and medium businesses do not have websites or need them for that matter. Or the old adage is that "I have a website I am on the Internet" doesn't mean you are found in local search. No Sir/Ma'am, we have to think outside the box or the belief of what we had been told in the past about the Internet. Today's search engines take a whole new approach to getting found. Remember when we had to name our business "AAAA Plumbing" to get put at the top or the first page of the phone books. Well let me tell what the search engines look for. It is best to have the type of service you provide in the name of your business. i.e. Plumber- Joe's Plumbing, HVAC - Joe's Heating and Air Conditioning. Get the idea? Next, if you have a website does website match you name. i.e. Joe's Plumbing - www.joesplumbing.com Last and most importantly and this is were my company and I come to help is: How many inbound and outbound links do you have to your business profile?
If your business is on the front page of Google you have a good chance of getting contacted by the potential customers who looking for the services or products you provide. I can tell you this if your business name and number are not there on the front page the likelihood of you getting a call are slim to none. You may say well I am on front page or have been on the front page before and I didn't get any calls. My question to you is: How long ago was it that you were on the front page? What Category were you listed under? What "key phrases" or "key words" were you found for? And what cities were you found in? Typically most businesses are ranked in the city in which they are located in. This is good however, You and I both know we travel long distances, sometimes 50 miles radius or more to get a job. There may be 10, 15 or 20 different cities in that radius. You need a good company to take care of your listing while you take care of answering the phone and servicing your new customers. This is where I can help.
Let's face it your customers, I mean your potential customers are looking elsewhere today. The old idea of mailers, fliers on cars and homeowners front doors and those expensive full or half page ads in the yellow pages are gone for good. I don't even own a phone book any more and when we were visiting the grandparents, my father asked my youngest son if he knew where the yellow pages was he looked at him like he was speaking a foreign language or thought it was some sort of coloring book. Then I said son where would you find a pizza place near grandpa's house he immediately bolted for the computer and Googled "Pizza" immediately a page came up and in the local map section there a list of pizza places. It showed where they were located in relation to Grandpa's house. It gave him the name and phone number. He showed Grandpa and they called the pizza place together to order dinner.
So what are you doing to get those potential customers today who are out there looking for the services you provide? Do you want them to call your competition? Are you ready to make the change? If so, let me show you what can be done. I would be more then happy to go over your business profile, give you an accurate account of where and where your not being found today and how I can place your business where it so deserves. Take the time today to call me. I will give you the facts.
Local Search Expert
by Eric Dean
800.285.0484 x 7064 office
949.228.4557 cell
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