Are you tired of Cold Calling?... and Cold Calling and Cold Calling

You have a nice office will all the amenities. You have a SEO service that is second to none. You have put together a great sales team and a presentation that will show value to your prospective clients.  You have gone over the goals and expectations with your sales team and they are ready to make some money.

Everyone starts to scour they Internet for possible leads to call but your room is as quite as the night before Christmas.

After a few hours and maybe a few days you notice that it is harder then you thought to find interested prospective clients who will take the time out of their day to listen to your sales presentation. What do you do?

The obvious short-cut is buying leads. These are small to large business prospects generated by professional marketing firms that have shown interest in SEO services. These are ready-to-call contacts. They work and I encourage you to try them. New sales teams and even well established organizations don’t have much time anymore to waste. Getting sales on the board and getting revenue flowing can make or break a sales team.  The down-side if they’re really is one is it takes a small investment (usually at least $500.00) to get the faucet turned on. Then you’d had better be ready to call and close. The leads will flow almost immediately and you are paying per lead for perishable customer attention. You must be ready to call fast and follow-up often.

The Witch Doctor is in...

The shadowy world of Search Engine Optimization needs to be navigated properly to achieve your desired results.  Using a Search Engine Optimization Company to help you increase your rankings in searches for products or services you offer can pay big dividends. Maximizing your visibility on the internet can be achieved through the use of key word optimization and other processes your Search Engine Optimization Company can do economically for you.

Unless you are well versed in the process and have a great deal of experience in coding and web development you should look for a company that specializes in Search Engine Optimization.  Many web marketing companies will offer you an array of services including RSS feeds, blogs for business, forums, news releases, social bookmarking and other ways to help increase your website traffic.

Spiders are little automated programs that search for particular words (key words) that a person is searching for.  For example, if you are looking for Lexan water bottles, you could type in Lexan by itself and get a number of entries that may not get you what you want.  If you type in the whole phrase (Lexan water bottle) you will get a more targeted result that would narrow the list even further.

A Search Engine Optimization Company will use their technology to make sure that your content is indexed by these spiders to move you up on the list of search results. Search engine optimization will move you ahead of your competition for certain listings.  As you move up more people will access your site and more revenue will result.  There are three levels of search engine optimization.  The first is an automated system that submits to thousands of sites but actually returns few good results. 

Another method is to use what are called doorway pages generate results.  This can produce good results but the major search engines usually will cancel the rankings in a few months.  The best way is the most costly way and it involves analyzing your site’s content to optimize it for search and to structure it to allow the use of specific key words. This along with forum, blog and article laced backlinks to your website will increase your search ranking. By doing this you’re Search Engine Optimization Company will easily pay for itself in increased traffic and sales. I hope this has been helpful and informative. 

Have you taken advantage of what blogging can do for your business?

Blog For Business

There are many ways to blog or get the word out about your business, the services you provide or products you supply.  Many businesses use blogs to keep people up to date on what is happening in as close to real time as the bloggers allow.  The frequency that your readers expect will determine how often you need to create new blog entries to make sure that your followers are increasing and actually accessing the information.  This is especially true if you blog for business.

You can hire a professional service to blog for your business or you can try to do it yourself.  But let’s face who has time to blog on their own. If you do, then you need help. You should be providing clients with service or products, not writing.  Most programs available to the individual are easy to use but the actual time necessary to create the blog is more than most people in business have to spend away from the daily efforts at keeping the business afloat and money coming in.  A blog for business can be a lucrative way of attracting new customers and keeping existing customers on board. That’s why you need a professional.

Here are a couple of very important factors in using a blog for business to increase interest in your website.  A blog is defined as a web page of short informative articles that are updated on a frequent basis.  Blogs can be used for employee or customer communication to help share product or service knowledge.  Hiring a web marketing company to handle your blog for business can be very cost effective and dramatically increase the number of customers and the amount they spend with your company.

If you have some original content that you want added to the blog you can have your web marketing company put it in for you and save you the time in learning the blogging software.  Some other keys to blogs are links that will take the reader to other parts of your site that they might not normally access.  By providing links you are adding value to the reader of the blog.

You can even have your web marketing company monitor what is being said about your company in other blogs on the web.  This can help you create even more content to help satisfy your blog reading customers.  Using a blog for business is a savvy way for today’s entrepreneurs to stay on the cutting edge of technology to take better advantage of what is available from web marketing companies. I hope this is helpful and educational to everyone. 

How Article Marketing Services can benefit your business

Article Marketing Services

Article Marketing Services refers to using a third party to prepare the content for your website. It is extremely important to find a company that can offer you well written articles on the subjects that are important to helping drive traffic to your website. If you have a site that offers cleaning services you want a company that understands the difference between carpet and upholstery cleaning and the difference between maintenance cleaning and disaster recovery.

There are several key areas that need to be addressed and to keep in mind when deciding on a company to hire for article marketing services. You will need to ask them for samples in your particular content area or if they have not written much in your area of expertise, they should at least offer you samples of similar industries or complexity. A good article marketing service will have a multitude of free reprint articles for the end consumer to use as they see fit.

Providing fresh content to a website is an easy way to add value to the customer’s experience and keep them on your pages longer. If you have ever wanted to add a blog to your site, offer a newsletter or augment your product and service offerings hiring the services of an article marketing service is the best first step you can make. You can add articles as content directly to your website, as an addition to your blog or even in the form of a newsletter that you send out weekly or monthly with specials to bring your email subscribers back to the site to spend more money.

By adding additional content to your website with key words designed to help you get your website noticed you can move your site up in the rankings on all major search engines. Making sure that the content you are purchasing is original is a key to your success. Any articles you purchase should be able to pass through any of the plagiarism checking services online like Copyscape. Ask your article marketing service how their content is checked for originality.

Another consideration is originality and the style of writing. The writing style should be easy for the average reader to get through without a great deal of technical terms that need to be explained. Originality speaks to the plagiarism mentioned in the previous paragraph, but is also very important so that the articles do not sound the same every week.

I hope this information is helpful and educational in getting you results with your website. Feel free to contact me personally.

What is SEO?

SEO can make the content of your web pages more relevant, more attractive, and easier for the search engines and their spiders or web crawlers to find your site for the keywords or phases you want your website to be found for.

What exactly does SEO do? It is the process of fine tuning an individual website, so that they can be discovered, analyzed, and then indexed by various search engines. The better the SEO techniques, that fit what the algorithms of a particular search engine is looking for, the better that website ranks.

Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation.

This situation could apply to your website. And it most likely does unless you have a professional SEO company helping you. Your everyday web guy or IT doesn’t have a chance in today’s world. Plus is it really worth paying some guy some huge amount to do it “In house”? The answer is “NO”

Can potential customers locate your current web site easily? Traffic to your website could be good under certain key words however are these click throughs’ converting into clients or are most of them Lookie Lou’s. Real potential customers might not even know that your site exists. Is your website on the first page and even better are you #1.

Remember, we are talking about the Natural & Organic section. This is where most people go. If you think that you are at the top of the search engine in a “Sponsored Link” or “Pay Per Click” you are really missing out on the big money. On the average the Natural/ Organic section gets 10 times and sometimes 50 to 100 times more click throughs then the sponsored links or pay per click.

Here’s how the traffic to the first page breaks down. Approx. 40% of all people do business or click to the website that is #1 natural /organically. #2 gets 20%, #3 gets 10% and the rest on page one get 3% to 5% Almost no one goes to the second page.

So how about those search engines that everyone uses? Potential customers will type a word or two into the box, hit ’Enter’, and immediately find a listing for your company’s web site. One more click and you have another visitor. Search engines sure are great, aren’t they?

Yes, they certainly are great, and the ’type-and-click’ scenario above does happen. More often than not, however, it doesn’t happen without a little work. Search Engine Optimization is that work.

SO YOU THINK YOU HAVE A FLASHY WEBSITE

Words Speak Louder Than Animated Action

I'm sure you've heard the saying, "a picture is worth a thousand words". Maybe that's true to a human being. But to a search engine, using current technology, a picture is useless for determining what the site is about.

Your home page is an extremely important page on your site. It should tell people what your site is all about. If your home page has nothing but a Flash splash screen with some fancy animation and or you use a "Enter Site" to get to your website you are only hurting your website.

Ask yourself what the search engines will index in such a case. Chances are that your home page will probably only rank for "enter site" and "flash intro page" since those are the only words on the page many search engines can pick up. In fact, since there are so many sites with those words, you may not even rank for them (not that you'll want to).

Text content that can be indexed is also vital. The search engine cannot know intuitively what your website is about if it doesn't have words to index. Embedding text inside Flash content and expecting search engines to be able to recognize them is a risky business - Google may be able to read some types of text, or it may not. The other search engines probably won't be able to even extract anything.

Get rid of the Flash splash screen for your home page if you have one, and replace it with a normal web page. Not only will your site rank better, it will also look more professional. Restrict your use of Flash to things that really need Flash, like interactive online games and videos, and not pages that you want indexed.

I hope this has been helpful in making changes to your website. I am more then happy to give all the readers a free targeted market analysis of their website and their competition. I believe in the facts and will show you statistics not some chance or guessing game. That’s why I guarantee my work. You have enough to do to run your business. You are a professional in your field. Leave the Search Engine Optimizing to a professional and reap the benefits. The R.O.I. for having your website found at the top of Google and the other Search Engines (which by the way there are hundreds) is rewarding. You just have to be able to get there.

Eric Dean

eric.dean@pepperbottletechnologies.com

949-228-4557

Getting Your Phone to Ring

In todays market it is so important to make contact with a potential customer.

If you have a website or have done a "Pay Per Click" or Sponsored Link and seen then there are a lot of people going to your site or your getting charged for a lot of clicks however you are not getting potential customers calling you or coming into your shop.

With Clicks to Calls your business gets found in Natural/Organic Results on ALL the major Search Engines of Local Search. Hitwise reports that 76.7% of Google users use natural search results and not paid or sponsored links and that the top ten positions in Search Results receive 78% more traffic than those in positions 11 – 30.

When a customer clicks on your listing, they access a Business Profile that has detailed information about YOUR business, like hours of operation, specialties, payment methods. The page is designed for top ranking and provides lots of “Calls to Action” …for you that means calls.

When a customer locates your business and reads your profile, they already understand where your located and what type of services you provide. this gets them motivated and serious about doing business with you. They are all ready to do business with you, all it takes is a phone call.

Another benefit is that you don’t have to big budget, bid, or compete with other companies with a bigger advertising budget. Our new Performance Based Internet Marketing is a great way for businesses to compete in Internet Marketing or Online Advertising with little risk. Customers pay a small one time set up fee and then ONLY when the phone rings.

Each business receives a Call Tracking Number (with lots of great features) that sends calls directly to the business owner. No third party, no competition. The customer searches, clicks and then calls the business directly. All calls are tracked and recorded, allowing small businesses to review call volume, return missed or abandoned call and even listen to each call via our exclusive Quick Glance Dashboard.

I have found this service very beneficial to the business owners. Do yourself and your business a favor call today and find out how this Pay Per Call program can benefit your business.

I hope this has helped you and can benefit your business.

Pick up the phone and call today.

Eric Dean

951-972-8011